UK FinTech Curve introduces new app interface, Launchpad

By Gloria Methri

Curve, the London-based FinTech that combines all your cards and accounts into a single smart card and app, has introduced its new app interface. The new app has just two tabs, a digital “Wallet,” and a new interface named Launchpad. The interface will act as a canvas for Curve apps and third-party integrations.

Presently, Curve customers can use Launchpad to smoothly navigate the app and access a host of features such as Anti-Embarrassment Mode, Insights, Rewards, and more. In the future, it will be a hub to discover and access a plethora of financial products and services across insurance, savings, investments, and more.

“We are all using different financial products and services, not all of which are best suited to our needs,” said Shachar Bialick, Curve’s Founder and CEO. “With a financial marketplace embedded into Curve, we can realise our ultimate vision – to make everyone smarter with money by giving our customers the tools to make better financial decisions for themselves. A marketplace will take things further, ensuring our customers get the best deals on all financial products without scrolling through endless comparison sites – it will all be just a tap away.”

The new app interface takes a note from the Apple Playbook, introducing applets into the Curve app, which allow users to easily access everything Curve has to offer and more. It also makes it easy to discover and access a whole host of new financial apps offered by third-party developers who have partnered with Curve.

The FinTech company developed an application that allows developers to deploy their apps, products, and services to the Curve OS, accessing Curve’s customer base and resources. Customers in turn can search and download new financial apps to the Curve OS, leveraging the existing payment and financial data the company has access to.

The new platform, with the accompanying third-party integration for developers, is a vital step in Curve’s journey to become the OS for money – an all-inclusive financial marketplace.