Coop partners with additiv to launch new superapp Coop Finance+

By Gloria Methri

Embedded finance provider additiv is supporting Coop to launch Coop Finance+, a comprehensive new app for integrated financial services.

At launch, Coop Finance+ offers banking products and individual pension solutions, with plans for further expansion in the coming months. Services are powered by Hypothekarbank Lenzburg for banking and Vanguard, OLZ, Liberty Vorsorge, and Glarner Kantonalbank for pensions. Clients can easily open savings accounts with debit cards, make online payments, and invest in pillar 3a retirement plans.

The app boasts competitive terms, above-average retirement account interest rates, exclusive loyalty benefits, and free cash withdrawals at all 1,000 supermarkets and warehouses, positioning the retailer as Switzerland’s largest provider of free cash withdrawals.

Coop Finance+ enhances the ease and reach of financial services. By consolidating high-quality banking and retirement options into a single app, simplifies what is often a complex landscape, making these services more accessible and affordable for a broad audience.

additiv has supported Coop with its embedded finance platform in the design and development of the superapp, which is fully integrated with the brand and other digital channels. The API-first cloud platform integrates and orchestrates Coop’s various financial services partners into a seamless end-to-end customer experience.

Michael Stemmle, founder of additiv, said, “It has been a great pleasure to work with Coop on the launch of such a groundbreaking new service. At additiv, we believe that embedding financial products into everyday consumer channels will help improve convenience and financial inclusion.”

Nils Frowein, CEO of additiv, stated, “Coop Finance+ is a transformative project and will have a profound impact on the user experience of our customers.”

Thomas Schwetje, Head of Digital / Customer at Coop, added, “We are delighted to be working with additiv and other well-known and trusted partners in the financial industry on the launch of Coop Finance+. We are committed to providing our customers with digital services that are tailored to their needs. We are expanding this strategy to offer straightforward and easily accessible account and payment solutions, household budget management, and pension solutions.”