Neem’s rolls out payments infrastructure to boost Pakistan’s digital SMEs

By Gloria Mathias

Neem, an embedded finance platform, has introduced a comprehensive payment infrastructure enabling digital businesses and brands in Pakistan. This new offering empowers digital platforms to provide tailored financial services to their customers.

The platform is on a mission to enable full financial wellness for underserved people and businesses in Pakistan and across emerging markets. Neem’s embedded payments solution is a direct response to the fragmented payments landscape in Pakistan.

Neem’s comprehensive banking-as-a-service solution enables digital platforms to integrate financial services into their offerings. Through seamless API and SDK integration, digital businesses can provide accounts, cards, payment gateways, collections, disbursements, billing, invoicing, and more embedded features to meet the needs of their end-users. It also manages the complex details behind the scenes, including compliance, partnerships, and technical integrations, allowing digital businesses to focus on what truly matters: their customers.

“Our goal is to address the existing financial wellness gap in Pakistan, and we are doing so by enabling digital businesses to leverage the power of embedded finance. Neem’s payments infrastructure helps businesses and platforms expand their presence into underserved communities, create new revenue streams around financial services, and lower their operational expenses. It’s all about banking with one platform,” says Nadeem Shaikh, co-founder of Neem.

The launch of Neem’s payment infrastructure marks a major milestone and serves as a cornerstone of its banking-as-a-service model. It has been developed in partnership with some of the leading global and local technology and financial services players including Mastercard, AWS, Idemia, Unikrew, PayFast, JS Bank and more.

The firm’s vision is to bring its embedded payments infrastructure to digital businesses and brands across a wide range of sectors and industries in Pakistan, as they can all leverage this solution for their further growth. Starting with industries such as agriculture, MSME, e-commerce sector and extending its reach towards gaming, utilities, and more.