SBI Card & Reliance Retail to launch Reliance SBI Credit Card

By Gloria Mathias

SBI Card and Reliance Retail have collaborated to launch the co-branded ‘Reliance SBI Card’. This card is made of recycled plastic and has been introduced on the RuPay platform.

The card enables cardholders to unlock rewards and benefits while transacting in Reliance Retail’s ecosystem, ranging from fashion and lifestyle to groceries, consumer electronics to pharma, furniture to jewellery. Reliance SBI Card users can enjoy curated offers rolled out by SBI Card on an ongoing basis.

The alliance aims to leverage the network of SBI Card with the consumer reach and retail proposition of Reliance Retail to bring rewards ranging from welcome benefits to tailor-made travel, entertainment benefits, spend-based milestone rewards like renewal fee waivers, and Reliance Retail vouchers for transacting across the Reliance Retail network.

Reliance SBI Card and Reliance SBI Card Prime are each designed to bring rewards and lifestyle perks for distinct consumer needs. The partnership will redefine the customer experience and create a benchmark for credit card rewards.

Subramaniam V, Director, RRVL, said, “At Reliance Retail, we are always looking for new ways to delight our customers by making their shopping experience more enjoyable every day. Our card is one more step towards this commitment. We are excited to partner with SBI Card, with a range of benefits, exclusive discounts, and rewards for shopping with us online & at all our stores. Together with SBI Card, we hope to continue to exceed expectations and bring joy to our customers”.

Abhijit Chakravorty, MD & CEO, SBI Card, said, “We are delighted to partner with Reliance Retail, which has redefined India’s organised retail. At SBI Card, we have always believed in delivering products to our customers that offer strong value while addressing their lifestyle needs. Reliance SBI Card has been developed as a product that is relevant for major consumer segments. It is an addition to our robust co-brand portfolio, and we expect this to become a popular credit card given the universal usage avenues that it offers”.