Enfuce issues Visa-branded NBX Credit Card with Bitcoin Cashback
By Gloria Methri
Card issuing and processing expert Enfuce has been chosen by Norwegian crypto exchange NBX to issue a Visa-branded credit card offering Bitcoin cashback on purchases. Powered by Enfuce’s cloud-native issuing platform, the launch of the card opens up a new, safe, and easy way for users to earn Bitcoin through the daily use of a payment card.
The NBX Visa credit card is designed to give users from 0.5% to 4% Bitcoin cashback on purchases when using the card and heralds a significant opportunity for NBX to attract customers. With Enfuce as its issuing partner, NBX will be able to offer its customers virtual and physical Visa credit cards, with the ability to integrate the cards into popular digital wallets including Apple Pay and Google Pay.
Enfuce will empower NBX to build upon its strategy of enabling easier access to crypto, letting customers make purchases on their Visa card, with cashback calculated in Bitcoin and added separately to their NBX crypto wallet.
Customers can buy and sell popular digital assets including Bitcoin, Ethereum, Cardano and others in a range of currency denominations including EUR, NOK, SEK and DKK through bank accounts or cards. As of 2023, NBX reported more than NOK2 billion (€175 million) in trading volume.
Stig Kjos-Mathisen, managing director of NBX, said, “Many of our customers have been patiently waiting for this, but now the launch is finally a fact and the feedback is overwhelming. The advance interest for this card has been fantastic and we are very excited and are looking forward to enhancing this product further. Google Pay and Apple Pay are already in the making with more features on the drawing board. NBX will together with Enfuce and Visa make the NBX Visa® credit card the most exciting credit card in the Nordics.”
Denise Johansson, Co-Founder and Co-CEO at Enfuce commented, “The launch of the NBX Visa® credit card is a turning point for the Norwegian financial market. As the first of our customers to offer this type of consumer access to cryptocurrency, Enfuce is proud to help enable the future of Bitcoin in Nordic countries and across Europe. Our technology is the perfect solution for the roll-out because it is safe, secure and we’re excited to see where this partnership will take us.”
IBSi Daily News Analysis
January 16, 2024
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