Juspay rolls out HyperUPI with Yes Bank for merchant platforms
By Gloria Mathias
Juspay, an India-based payments company, has partnered with Yes Bank to launch HyperUPI, NPCI’s plug-in SDK that enables in-app UPI payments in merchant apps.
Merchants can offer simple “1-click UPI experiences” in their Android and iOS apps without having to become an official UPI app. Customers will no longer need to depend on another app to make UPI transactions as these payments can now be made on the merchant’s app. This plugin SDK is built on cloud UPI systems, supporting UPI payments for leading UPI merchant and consumer applications.
Traditional UPI payments in merchant apps involve multiple clicks, creating several points for customers to abandon the payment process. However, the UPI Plug-in SDK simplifies the payment experience to just a single click. HyperUPI is a differentiated offering in the market due to its ability to support advanced features like mandates (recurring payments), Third-party validation (TPV), etc. Moreover, it offers merchants a no-code platform, empowering them to create a fully customized user interface that seamlessly blends with their App’s theme and branding.
“We are excited to partner with Juspay to bring the plug-in SDK to market. It stands as a testament to our collective prowess in UPI and digital payments. We aim to offer excellent payment success rates with round-the-clock availability to merchants and earn a reputation of being one of the finest UPI stacks in the ecosystem. We look forward to extending this solution to our merchants,” said Naveen Chaluvadi, Chief Digital Officer, YES Bank.
“We are thrilled to introduce HyperUPI in collaboration with Yes Bank and NPCI, as Indian customers and businesses rapidly embrace UPI as their preferred mode of digital payments,” said Sheetal Lalwani, Chief Operating Officer, Juspay.
Gullak, a FinTech app, has become the first merchant to deploy Juspay’s UPI plugin SDK, HyperUPI. This will eliminate the need for Gullak customers to access another UPI payments app when checking out, allowing them to pay right within the Gullak app itself.
IBSi Daily News Analysis
January 16, 2024
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