Runa & ShopBack team up to offer cashback rewards to consumers

By Delisha Fernandes

Runa, the global digital value infrastructure for instant B2C payments, has expanded partnership with ShopBack, a cashback and rewards platform.

“Expanding our partnership with ShopBack will offer users an even more rewarding experience, redefining the way they shop, store, and save their money,” said Aron Alexander, CEO and Founder of Runa. “Looking forward, we envision leveraging this partnership to continue driving innovation in the cashback and rewards space.”

The global cashback market is set to reach $5.7 billion by 2031, and its rising popularity is due to its ability to give consumers greater control over their finances, allowing them to counteract rising costs through the use of instant, easy rewards. ShopBack has given over $190 million of cashback to Australian consumers, and Runa has extensive experience of driving innovation in the cashback industry through its global network of over 2,500 merchants.

“We’re excited to partner with Runa to expand our cashback offerings for our Australian customers,” said Angus Muffet, General Manager of ShopBack. “New collaborations like this demonstrate our commitment to finding new and interesting ways to enhance the shopping experience for our users.”

With Runa’s full-stack offering and expansion into the APAC region, businesses can integrate once and have the ability to send payouts to Australia and 35+ other countries. Global businesses will now be able to offer their customers an expanded range of payout types, including 29 payout types in Australia and 121 payout types in Singapore.