First Bank set to leverage Backbase’s Engagement Banking Platform

By Gloria Mathias

Backbase, the global provider of Engagement Banking, has announced that St. Louis-based First Bank is live on the Backbase Engagement Banking Platform, powering the bank’s transformation strategy to offer a seamless, digital-first experience to its customers.

First Bank chose Backbase for its powerful, centralised platform, enabling the integration of multiple existing technology solutions, such as fraud management and payments, and facilitating seamless integration with new technologies adopted by the bank.

Through Backbase, First Bank will operate on a unified platform catering to all client needs, from consumer/retail and business banking to commercial, wealth management, and beyond.

“This is the final step in our years-long digital transformation journey,” said Bala Nibhanupudi, EVP, Chief Technology and Operations Officer at First Bank. “After re-architecting our entire digital ecosystem, including physical infrastructure, a core replacement, moving to the Microsoft Azure cloud, a middleware upgrade, and a CRM upgrade, we’re confidently delivering a customer-first banking experience. Right now, with Backbase, the sky’s the limit on what we can do and offer.”

The Backbase Engagement Platform provides flexibility to First Bank, seamlessly integrating with third-party applications and allowing for customisation of customer journeys and control over the pace of innovation. First Bank’s in-house developers will leverage Backbase’s managed hosting services for hosting, ongoing updates, and upgrades.

“We are very excited to partner with First Bank, to be the foundation for their digital transformation journey, and to help them provide the best products and services to their customers. First Bank’s use of what we offer is a true testament to the benefits of a centralised platform,” Sam Boggs, Executive VP for Backbase mid-market, said. “At Backbase, we’re focused on providing our customers with the capabilities to go beyond their legacy systems and point solutions, and in doing so, allow them to bring new products to market faster than ever, speeding the timeline between business decisions and launch. Ultimately, it is about achieving their mission. First Bank is the perfect example of that type of transformational financial institution.”