PhonePe unveils its Indus Appstore Developer Platform

By Gloria Mathias

PhonePe has launched the Indus Appstore Developer Platform. With the launch, the Appstore will also have a “Launch Pad” for new developers to onboard their apps and provide them with better visibility & search optimization.

Indus Appstore is a native Android-based mobile app store, designed to fulfil the localized and cultural needs of Indian consumers. With an extensive array of categories, it seeks to provide users with a localized, contextual and personalized experience. Indus Appstore is available in English and 12 Indian languages, which allows users to explore the Appstore in their preferred language.

The apps will be listed on the soon-to-be-launched “Made-in-India” Indus Appstore, offering a localized experience in 12 languages, completely customized for Indian audiences.

Akash Dongre, CPO & Co-Founder, of Indus Appstore said, “India is poised to have over 1 billion smartphone users by 2026 offering us a massive opportunity to build a new-age, localized Android app store. Despite being such a large consumer market, app developers have always been forced to work with only one app store for distributing their apps. Indus Appstore hopes to provide app developers with a credible alternative to Google Playstore, one that is more localized and offers better app discovery and consumer engagement. We are excited to open the Indus Appstore Developer Platform today and invite all developers to list their app on the Made-in-India app store.”

The Indus Appstore will provide developers with an alternative distribution channel to tap into the Indian Android market. It will also assist them with high-quality user acquisition through multilingual app discovery. For startups and new app launches, Indus Appstore will have a dedicated destination called “Launch Pad” to provide these new apps with better visibility as well as search optimization.

It will also offer several developer tools and features that address the challenges faced by most Android developers, including a dedicated round-the-clock customer support team based in India, the option to list their app in 12 Indian languages besides English and the ability to boost brand awareness via engaging videos.