Dave launches cash back rewards to all Dave Spending Members
By Edlyn Cardoza
Recently, Dave Inc. announced the arrival of cash back rewards for all Dave Spending members with the launch of Dave Rewards. It is a banking app on a mission to create products that level the financial playing field. This new offering enables its members to activate card-linked offers from over 100 top brands, including Burger King, Gopuff, Shake Shack, Redbox, and more.
“Bringing top-tier debit card rewards to our members, who are not typically approved for rewards-based credit cards, is a great example of Dave leveling the financial playing field. With inflation reaching historic highs, every dollar counts for the many people living paycheck to paycheck. This is yet another way that Dave provides a superior banking experience for the everyday American,” said Jason Wilk, CEO of Dave.
The launch of the rewards platform includes a limited promotional offer with gas stations across the United States. All the members using their Dave Debit Mastercard® will receive 10% in cash back rewards on gas purchases. This promotion is essential given the rapid rise in gas prices over the past two years and the financial burden this has caused for the everyday American. According to AAA, the average price for regular gas today is approximately $4.62, whereas it stood at $3.28 when the year began and under $3.03 at this time last year.
Through this partnership, Dave Debit Mastercard® cardholders will be automatically enrolled and can shop with their card to experience seamless cash back. Brands will see an increase in their promotional reach through this partnership, and retailers will benefit as the promotions that are already on their website will now be available to Dave’s members. Unlike other FinTech competitors, the platform does not limit how much cash back its members can earn per month.
Wilk continued, “The rewards program will help Dave members reduce some of their financial burden as they can now get cash back on everyday shopping activities and reduce their overall cost. Rewards also enables us improve retention and increase lifetime member value which in turn, provides a better member experience. Let’s face it – the cost of living has risen significantly and inflation is not going away anytime soon. We want to help our members – and with Dave Rewards, we are.”
IBSi Daily News Analysis
January 16, 2024
Cash back rewards
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