Emirates NBD rolls out digital wealth offering for customers

By Delisha Fernandes

Emirates NBD, a banking group in the MENAT region, has launched a digital wealth platform that allows customers to trade securities and ETFs on both global exchanges such as, Nasdaq, NYSE, and London Stock Exchange and local markets such as, Dubai Financial Market, Abu Dhabi Securities Exchange, and Nasdaq Dubai.

The platform is embedded within the bank’s newly launched mobile App ENBD X, allowing customers to conveniently invest and trade in complex financial instruments from the same app that also fulfils all their everyday banking needs.

Marwan Hadi, Group Head, Retail Banking and Wealth Management at Emirates NBD, said, “The launch reflects the bank’s mobile-first strategy with nearly 95% of the bank’s digital banking customers availing services through the mobile banking App. With the launch of the digital wealth offering, we have elevated ENBD X as a one-stop platform for both everyday banking and wealth management needs.”

The wealth platform also offers a unique Secure Sign facility, where customers with high trading volume can update and sign investment documents to complete any trade irrespective of its complexity or value. The tool facilitates digital interactions between relationship managers and investors, eliminating the need to visit the branch.

Pedro Sousa Cardoso, Chief Digital Officer, Retail Banking and Wealth Management, Emirates NBD, said, “Our goal has always been to offer customers a benchmark experience with the widest range of on-the-go digital banking services, making their everyday banking experience as smooth and convenient as possible. Now we have taken this to the next level, by empowering customers to manage their wealth and make investments directly and securely through the ENBD X App, thus giving Emirates NBD customers full control of their finances and their wealth in one single platform.”

In addition, customers can also use the platform to review market updates related to their portfolios and see market movers of the day. It also offers investment tools with historical and intraday charts including technical analysis, along with access to independent analyst ratings and fundamental data on market consensus. Recently, Emirates NBD also completed the roll-out of ENBD X, an enhanced mobile banking App designed according to the latest global design and user experience standards.