Payit launches digital card for local and international payments
By Leandra Monteiro
Payit, UAE’s first fully featured digital wallet, is expanding access to cashless transactions with the launch of the new Letsgo Payit Visa Platinum Card, powered by First Abu Dhabi Bank (FAB). This will connect the user’s wallet to Visa merchant acceptance locations of 80+ million for a complete range of point-of-sale and online transactions.
Nitin Bhandari, Head of Payit Wallet at FAB, said, “Having achieved Payit’s original objectives of becoming the wallet of choice for all UAE residents, and a leading digital solution for under-banked segments, the Letsgo Payit Visa Platinum Card provides our customers with more ways to use their digital wallet and closes the loop in evolving the wallet into our vision of an ‘everyday FinStyle’ platform. The card transforms the convenience and practicality of a digital wallet into a truly complete solution for local and international payments. Fully integrated into the worldwide Visa network, it unlocks Payit to a full range of transactions including e-commerce, bill payments and in-store retail purchases using point-of-sale terminals, thus offering a cashless alternative that people can use to shop anywhere and everywhere.”
Available in physical and digital versions, the Letsgo Payit Visa Platinum Card provides a practical, accessible and hassle-free payment instrument, ready to be used at any place where a bank card would usually be accepted. The card can also be linked to Samsung Pay, Google Pay, and other UAE-accepted device wallets. Unlike other cards, each Physical Letsgo Payit Visa Platinum Card incorporates a unique and personalized QR code, making receiving payments an absolute breeze.
Loaded with all the features, local and international privileges and benefits of a Visa Platinum card, Payit’s latest evolution will particularly benefit users currently relying on cash for everyday purchases.
Salima Gutieva, Visa Vice President and Country Manager for UAE, said, “We have seen the impact the pandemic has had in accelerating the demand for cashless solutions – especially in eCommerce and contactless payments – across all consumer segments, including under-banked customers. This partnership is consistent with Visa’s global strategy to collaborate with our financial institution partners in bringing innovative solutions to drive financial inclusion and accelerate the growth of the digital economy. We are therefore delighted to partner with FAB in launching the Letsgo Payit Visa Platinum card and bringing the benefits of digital commerce to more consumers in the UAE.”
IBSi Daily News Analysis
January 16, 2024
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