Majid Al Futtaim launches SHAREPay across MENA

By Leandra Monteiro

Majid Al Futtaim, a shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, added a new payment solution – SHAREPay, to its popular SHARE rewards programme. The region’s leading loyalty programme enables members to ‘Pay, Earn and Redeem’ points in just one tap, using innovative FinTech solutions to enhance customer experience.

SHAREPay, a digital wallet in the MENA region, enables SHARE members to link up to 10 existing debit / credit cards to a single digital card allowing for seamless instant earning and burning of SHARE points across the Majid Al Futtaim ecosystem. Customers can now pay via their linked card or use their SHARE points by simply tapping on any POS terminals across Majid Al Futtaim’s ecosystem, making the experience smooth, familiar, and seamless.

Commenting on the launch, Joe Abi Akl, Chief Corporate Development Officer at Majid Al Futtaim Holding said, “We continue to evolve our business ecosystem to ensure that our customers have access to the best end-to-end experience. To do this, we constantly look at ways to add complementary and adjacent services to our core businesses through innovative technologies and solutions. With digital payments on the rise and our customers gravitating towards a cashless economy, the integration of SHAREPay within our business only seems natural.”

Kashmira Motiwalla, Loyalty Head at Majid Al Futtaim Holding said, “Our customers are well connected, digitally savvy, crave convenience, and are moving towards a cashless economy by accepting digital forms of payments. By launching SHAREPay and investing in FinTech capabilities, we can provide our customers with ease and utility through frictionless payments and integrating value-added services, and alternative finance options.

“In line with our evolving digital agenda and existing initiatives, SHAREPay will provide us with valuable data that will help us develop consistent, predictable experiences across all our businesses and more effectively fulfil our vision of creating great moments for everyone, every day.”

The launch of SHAREPay is in partnership with several key providers including Visa, Network International and i2c Inc. who have been instrumental in crafting this innovative solution and

The launch is in line with the company’s efforts to diversify its business into new digital verticals, such as FinTech, already integrated with its existing business units.  As a result, Majid Al Futtaim will soon expand its FinTech Solutions to its external ecosystem, a platform designed to enable the FinTech community to thrive through the company’s distribution and scale its partners with proven products and services and differentiation through internal and external data and FinTech offerings.