Housing.com to invest in Easiloan to create home loan origination platform

By Gloria Mathias

Housing.com, India’s digital real estate platform, has decided to make a strategic investment in Easiloan, a FinTech start-up focusing on digitising the home loan journey.

The investment sum remains undisclosed; however, the partnership aims to lay the foundation for Housing.com‘s plans to create India’s digital home loan origination platform.

Owned by REA India, the controller of PropTiger.com and Makaan.com, Housing.com has in the Indian digital real estate market. REA India is a subsidiary of the global conglomerate, REA Group.

Easiloan is strategically positioned for customer acquisition through partnerships with brokers, developers, and other digital channels. This partnership is designed to capitalise on Housing.com‘s digital presence while simultaneously broadening the reach of mortgage products to its network of brokers and developers.

“This symbiotic collaboration is not just a value addition to our seller customers but also augments user engagement on our platform and offers an avenue for enhanced revenue generation,” said the company in a statement.

Dhruv Agarwala, Group CEO of Housing.com, PropTiger.com, and Makaan.com, said, “Housing.com is committed to offering its customers and consumers an exhaustive suite of real estate services, and this partnership with Easiloan marks a seminal step in that direction. Mortgages are an organic expansion within the digital real estate sphere, driven by the large customer base that we have cultivated on our platform.”

Agarwala further added, “Technological advancement and the Indian government’s commitment to digitalization in the lending sector will profoundly transform the home loan landscape in the forthcoming years, and we are committed to pioneering this revolution.”

“We are delighted to partner strategically with Housing.com,” shared Pramod Kathuria, Founder & CEO of Easiloan.com “With the Indian fintech industry projected to be worth $150 billion by 2025 and the real estate market projected to reach $1 trillion by 2030, we can collaboratively define new milestones in both areas.”