Salesforce supercharges CRM with the launch of AI Cloud for businesses

By Delisha Fernandes

Salesforce announced AI Cloud, a trusted way for customers to supercharge their customer experiences and company productivity with generative AI for the enterprise.

AI Cloud is a suite of capabilities optimised for delivering trusted, open, and real-time generative experiences across all applications and workflows. AI Cloud’s new Einstein GPT Trust Layer resolves concerns of risks associated with adopting generative AI by enabling customers to meet their enterprise data security and compliance demands while offering customers the benefits of generative AI.

The AI Cloud Einstein now powers over 1 trillion predictions per week across Salesforce’s applications. With generative AI, Einstein helps make every company and employee more productive and efficient across sales, service, marketing, and commerce.

AI Cloud will enable sales reps to quickly auto-generate personalised emails tailored to their customers’ needs and service teams to auto-generate personalised agent chat replies and case summaries.

Marketers can auto-generate personalised content to engage customers and prospects across email, mobile, web, and advertising. Commerce teams can auto-generate insights and recommendations to deliver customised commerce experiences at every step of the buyer’s journey. And developers can auto-generate code, predict potential bugs in code, and suggest fixes.

“AI is reshaping our world and transforming business in ways we never imagined, and every company needs to become AI-first,” said Marc Benioff, Chair and CEO, Salesforce. “AI Cloud, built on the #1 CRM, is the fastest and easiest way for our customers to unleash the incredible power of AI, with trust at the centre driven by our new Einstein GPT Trust Layer. AI Cloud will unlock incredible innovation, productivity, and efficiency for every company.”