Investment app Stratiphy partners with WealthKernel for the UK app launch

By Joy Dumasia

WealthKernel, a wealthtech provider of digital investment services, announces its partnership with Stratiphy, an investment app aiming to democratise personalised investment strategies. The new partnership will see Stratiphy utilising WealthKernel’s investment infrastructure and Appointed Representative service as it gears up to launch its investment app in the UK.

Due to launch next year, Stratiphy’s app will enable users to build their personalised trading strategies according to their risk profile, industry preferences, and sustainability criteria – helping them align their investments to their values with the help of ESG ratings. The partnership will see Stratiphy utilising WealthKernel’s brokerage and custody services via its API, as well as its regulatory umbrella, supporting Stratiphy with the expected launch of its in-app live trading in Q2 2022.

In the past few years, retail investors have gained easier access to the stock market at a lower cost than was previously available. As a result, many so-called “do-it-yourself” investors have seen mounting losses, leading to a growing realisation that they require professional help to effectively manage risk and avoid more Gamestop-type situations. Stratiphy addresses this knowledge gap, helping users create their trading strategies and run scenarios without coding knowledge.

Karan Shanmugarajah, CEO of WealthKernel, says: “It’s incredibly exciting for us at WealthKernel to be enabling more businesses like Stratiphy who are not only democratising access to investment but helping investors seeking to grow their investment knowledge and invest in companies leading the way environmentally. While it’s promising to see younger audiences actively engaging in investing, it’s paramount that we build the infrastructure and services that enable them to do so in a safe, informed and regulated manner. Stratiphy is doing just this, and we look forward to supporting them as they get ready for their launch in the new year.”

IBS Intelligence reported that WealthKernel, a wealthtech provider for digital investment services, announced it had extended its partnership with inclusive investment service, Wealth8, which has migrated its investment offering to WealthKernel’s trusted APIs.