Zimpler teams up with Gigapay to provide instant payouts for content creators

By Joy Dumasia

Zimpler, a FinTech company born in Sweden, has teamed up with FinTech startup Gigapay to provide content creators with a hassle-free payout management system. Gigapay was the first to accommodate freelancers without a registered company, and now thanks to their partnership with Zimpler, Gigapay is also the first to provide instant payouts to those with a registered company in Sweden. The instant payout function is also available in Finland, with plans to expand internationally this year.

Influencer marketing is hitting an all-time high. In 2022 the industry is projecting a growth of approximately 16.4b USD. With several million influencers worldwide, the number is likely to increase. The industry growth creates an opportunity for FinTech companies to innovate and create solutions, allowing them to get paid instantly, making self-billing or self-invoicing hassle-free.

While instant payouts are possible, sole traders have to wait 15 days for money to reach their accounts. Zimpler’s partnership with Gigapay gives all creators and sole traders access to instant payments on equal terms. The companies within the space currently using Zimpler’s and Gigapay’s services include Society Icon, Gigital and INCA.

Raiha Buchanan, CEO and co-founder of Gigapay, said: “Our collaboration with Zimpler will provide Gigapay users with the best service and functions possible, allowing self-employed creators to receive instant payouts without having to rely on a traditional long billing cycle. As many creatives who are self-employed value instant payouts, we know that removing this element can be life-changing.

With the FinTech industry continually growing and expanding, many have started to see the value in collaborations. Having a strong FinTech ecosystem is key to continued growth and success, and it is done by continuously improving the quality of products and services offered, allowing sharing of knowledge and expertise.” 

Catrine Rhenberg, Head of Partnership at Zimpler, said: “For us, simplicity is everything. We want people, no matter their form of employment, to have a seamless and simple experience when it comes to their work compensation and payout.

FinTech as we know it is evolving and changing every day. Our main goal is to provide our clients and users with the best solutions and experiences possible. To do this, we need partners who understand us, our brand and who also challenge us to be the best Zimpler in every way – today and tomorrow. We are very pleased to be working closely with Gigapay, as we believe that strong collaborations are key to staying relevant in FinTech.”

IBS Intelligence reported that Zimpler, a FinTech company born in Sweden, announced that it had gone live in Norway. Following Sweden, Finland, Germany, Estonia, The Netherlands, Latvia and Lithuania, Norway has become the eighth market to offer Zimpler’s account-to-account payments solutions.