Worldline leads the Copa Europe project under the European Commission.

By Joy Dumasia

Worldline, the European payment and transactional services, is leading the COPA EUROPE project under the auspices of the European Commission, which aims to develop new technologies for the generation, distribution and consumption of advanced and personalised digital content in the field of sports and eSports.

COPA EUROPE will implement a cloud-based infrastructure to collect, host, transcode and distribute digital content from European sporting events. The platform will encompass all the necessary services, building blocks and 5G connectivity to provide an end-to-end service, including collaborative content generation and multi-channel distribution from anywhere in high-quality interactive formats.

Blockchain technology, both sports broadcasting professionals and sports and eSports fans will be at the centre of the decision-making process for the purchase/sale of content, agreeing on the terms and conditions in an agile, automatic and transparent way, and maintaining the option unsubscribe at any time.

COPA EUROPE will also use Artificial Intelligence technologies to generate personalised content tailored to users’ preferences and needs, enabling European content providers to deliver more and better products leading to the expansion of their subscriber base through better quality services; as a result, higher returns on investment.

According to Toni Paradell, R&D Manager at Worldline Iberia: “Our project aims to bring the most advanced technologies to the sports and eSports sector. We are, however, aware of the very difficult times that the leisure, culture and sports sectors are going through, but precisely such a situation motivates us even more to work hand in hand with all the relevant actors in COPA EUROPE’s ambition to contribute to the activation and recovery of these sectors”.

Recently, IBS Intelligence reported that Worldline, the payments and transactional services company, launches the Roundup feature through its rail ticketing app Redspottedhanky. Round up supports charities as they recover from the impact of the Pandemic and decreased fundraising revenues.