Amazon Business adds Affirm as its BNPL option at checkout
By Delisha Fernandes
Amazon and Affirm expanded their partnership to make Affirm the first pay-over-time option available at checkout on Amazon Business. As part of the new partnership, Amazon Business customers can split the total cost of eligible purchases and pay over time with Affirm without late or hidden fees.
Amazon will start to roll out Affirm to eligible sole proprietor businesses, and the new payment option will be available at checkout to all eligible Amazon Business sole proprietor customers by Black Friday.
“We’re constantly striving to make Amazon the best place for small businesses to fulfill their buying needs. Integrating Affirm as a payment option helps us do just that, while providing more flexibility and convenience to our customers,” said Todd Heimes, director of Amazon Business Worldwide. “The technology, ease of integration, and ability to support a broad range of transactions—especially as Affirm is already used by millions of Amazon customers today—make this a natural extension of our larger partnership.”
By selecting Affirm at checkout on Amazon and entering a few simple pieces of information, such as registered business name and business address, small business owners will receive an instant credit decision. If approved, they can select from customized pay-over-time options of three to 48 months with the confidence that they will never pay more than the amount agreed to upfront.
“According to the IRS1, more than 28 million sole proprietorships do business in the United States. By offering these business owners a transparent and flexible way to pay over time for the items they need, we can help them increase their purchasing power, better manage their cash flow, and accelerate their growth,” said Wayne Pommen, Affirm’s chief revenue officer. “We’re incredibly proud to be bringing this buy now, pay later payment option to the millions of sole proprietors shopping on Amazon Business.”
IBSi Daily News Analysis
January 16, 2024
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