Cashfree Payments enables DASH to manage payments from MSMEs in Tier-3 areas

By Leandra Monteiro

Cashfree Payments, a payment and API banking solutions company, is enabling door-step payment collection for DASH, a tech-led go-to-market platform for brands in Tier-3 towns. DASH will be using Cashfree Payments’ point of sale solution, ‘softPOS’, to offer this service to more than 2,000 small merchants in Tier-3 areas.

DASH is a technology platform that makes the Tier-3 market more accessible for brands in the FMCG and food commodities segment via its network of digitally connected Demand Aggregators and Fulfillment Partners. It is currently helping more than 200 brands to penetrate the Tier-3 market further. DASH has on-boarded 2000+ partners in 5 locations and delivers to their door-step within 24 hours of order. Once the order is delivered, the Fulfillment Partner collects the payment using Cashfree Payments’ softPOS.

Reeju Datta, Co-Founder, Cashfree Payments said, “Our partnership with DASH illustrates the significance of our softPOS, a cost-friendly alternative to physical POS machines that lets businesses turn any Android phone into a POS device. softPOS has positively impacted DASH’s payments collections process, especially in Tier-3 areas where cash still constitutes a significant portion of the payments made. We’re proud to play a key role in DASH’s vision to make the semi-urban market more accessible for brands.”

Ajay Nain, Founder, DASH said, “We have a unique operating model where we leverage the entrepreneurial spirit of locals and technology to overcome deep-rooted challenges of Sales & Supply for brands. We are growing at a growth rate of 32% CMGR and looking to touch 100 crores in ARR by the end of September, 2022. The growth requires similar scaling in payment collection and we are glad to partner with Cashfree Payments for the same.”

softPOS by Cashfree Payments helps businesses save on hardware costs and associate maintenance costs. softPOS with its simple and user-friendly interface can easily be used by delivery partners, sales agents and field service professionals to conveniently handle customer payments wherever they are, right from their mobile phones.