Sohar International rolls out financial & non-financial services

By Delisha Fernandes

Sohar International, a Oman-based bank has expanded its portfolio with financial and non-financial services. The bank has launched an innovative ecosystem of financial and non-financial services through its mobile banking apps that perfectly complement customers’ lifestyles enabling them to live a better life.

With the integration of these services within the mobile banking app, the initial phase of the app’s launch has categorised the services into distinct sections, namely ‘My Life’ and ‘My Goals’. Leveraging these new integrations to convert its current apps into a one-stop platform, Sohar International Mobile Banking app offers convenient options enabling customers to book air travel tickets, make hotel reservation, purchase gifts vouchers and much more.

Ahmed Al Musalmi, Chief Executive Officer at Sohar International said, “At Sohar International, we thrive on digitalisation, the key to triumph in today’s world. It fuels boundless efficiency, agility, and innovation, empowering us to exceed customer expectations. Our commitment to innovation drives growth, aligning with Oman’s digitalisation goals and uplifting communities. Together, we’re shaping a brighter future, in sync with Oman Vision 2040.”

Through the categorised services under ‘My Travel,’ ‘My Bills,’ and ‘My Entertainment,’ Sohar International aims to provide customers with seamless financial management that brings ease to their everyday routines.

My Travel offers a convenient solution for customers to easily book flights using their cards and access holiday packages for a seamless travel experience. Meanwhile, customers can easily top-up their international mobile with more than 80 international mobile operators using My Bills. For entertainment seekers, My Entertainment allows users to purchase gift cards from anywhere and send them to anyone.

These initial offerings cater to the diverse interests and preferences of customers, enhancing their overall experience with the Sohar International app. With more updates scheduled, the bank seeks to introduce additional services aimed at addressing the evolving and growing needs of the customers.