‘Sampann’ by Axis Bank to offer banking solutions to rural & semi-urban customers

By Gloria Mathias

Axis Bank has announced the launch of ‘Sampann’, a premium banking proposition curated for the growth-focused customer segment based in rural and semi-urban regions.

This new offering is part of Axis Bank’s ongoing commitment to the customer-centric model for RUSU (Rural and semi-urban) customers. Sampann is part of Axis Bank’s mission to cater to the new-age Bharat and ensure they have curated and easy access to financial solutions.

Through Sampann, Axis Bank will offer exclusive benefits such as discounts on farming devices, agriculture inputs like pesticides, seeds and a wide range of services like crop advisory, weather forecasting, real-time information about mandi prices etc.

It will facilitate credit accessibility to the customers by giving them discounts on processing fees for agri loans, gold loans, tractor funding, and auto and two-wheeler loans.

In addition, Sampann will also offer a family banking program, locker discounts, higher account transaction limits with free debit and credit cards, discounted demat services, a dedicated relationship manager, and much more. It will provide many premium benefits, including complimentary healthcare and protection coverage, such as a 7-day Hospicash cover of up to Rs. 3000, 24×7 emergency doctor consultation, and complimentary full-body check-ups.

Munish Sharda, Group Executive & Head – Bharat Banking, & Ravi Narayanan, Group Executive & Head- Branch Banking, Retail Liabilities & Products, Axis Bank shared, ‘’With the launch of Sampann, we want to ensure equitable access to premium banking services for our customers residing in rural and semi-urban areas. By offering benefits on agri inputs and fostering agricultural growth, we strive to contribute to the advancement and productivity of the farming community. Sampann launch is our commitment to build Bharat Banking franchise through customer-centric products and penetrate deeper geographies.”

Through Sampann, Axis Bank aims to help different customer segments like farmers, merchants, micro-enterprises etc., aligning its product suite to support their objective. The Bank will continue to emphasize ecosystem partnerships to offer a range of services across the rural value chain.