Alif expands into the UAE with the launch of Alif Pay

By Delisha Fernandes

Central Asian FinTech, Alif, makes its mark in the UAE with Alif Pay, providing financial services and global remittance for UAE residents.

In a separate move, the FinTech appointed digital transformation expert Shafique Ibrahim Alif Pay’s CEO, spearheading the launch and reinforcing the platform’s innovative approach to financial solutions.

The FinTech company will be launching a series of market leading financial services, leveraging next generation technology to serve the bespoke needs of UAE residents. These include Send Now Pay Later (SNPL), a Payroll platform, Travel prepaid program, Buy Now, Pay Later (BNPL) and the Fly Now, Pay Later (FNPL) services.

Zuhursho Rahmatulloev, co-founder of Alif, said “Alif has become a leading global voice in Islamic FinTech and ethical banking, backed by our record-breaking growth milestones and rapid market expansions. The launch of Alif Pay in UAE is a continuation of our success story, and reflects our mission of promoting noble and ethical FinTech solutions in new countries and regions. We are proud to have Shafique Ibrahim aboard as he leads Alif Pay into what is set to be a defining period for the UAE payments market.”

Leading the operations of the FinTech company, Shafique Ibrahim is a digital transformation and payment leader with 22 years of payment industry experience in C-level positions in the Middle East. Prior to being appointed CEO at Alif Pay, he has spearheaded FinTech and payment advancement projects including cross-border remittances, multi-currency Prepaid program, Wallet and Mobile payments, Blockchain and process automation.

Shafique Ibrahim, CEO of Alif Pay, said, “Alif Pay brings forth a groundbreaking vision for innovative payment services, granting customers swift and economical financial solutions. The UAE stands poised for transformative change, with the FinTech revolution in payment services reshaping traditional paradigms. “I’m proud to be associated with Alif, a company that upholds integrity, ethics, and noble values in its relationships with customers, partners, and employees. I’m eager to extend these principles and establish Alif Pay as a premier FinTech force in the UAE.