IDFC FIRST Bank launches Digital Credit Cards on the RuPay Platform

By Gloria Mathias

IDFC FIRST Bank announces the launch of its IDFC FIRST Bank digital RuPay Credit Card, powered for UPI keeping in sync with its focus on enhancing customer convenience and revolutionizing transactional experiences.

This comes on the back of the launch of the FIRST Power and FIRST Power+ Credit Cards, that IDFC FIRST Bank and HPCL introduced earlier this year on the RuPay network which can be availed through the IDFC First Bank’s website and select HPCL pumps.

The Reserve Bank of India (RBI) has formally approved linking RuPay credit cards to UPI. This allows for a seamless, credit card-based payment experience, with customers benefitting from the ease of transacting through UPI nationwide.

The IDFC FIRST Bank Digital RuPay Credit Card, powered by UPI is a digital credit card on the RuPay network. Banks existing credit card customers can apply and link their RuPay credit card to UPI without any additional documentation/applications, with simple customer consent. Customers will be able to use their existing limits through a RuPay credit card linked to UPI.

“We are delighted to announce our inaugural digital card from IDFC FIRST Bank as a transformative tool for our customers, fostering a seamless and secure transaction experience across existing UPI networks in the payment ecosystem. With features like credit limits linked to the primary card, competitive APR range, up to 48 days of interest-free periods, and limitless, perpetual rewards, we are dedicated to ensuring our customers enjoy unparalleled value and convenience,” said Shirish Bhandari, Head of Credit Cards at IDFC FIRST Bank.

Praveena Rai, Chief Operating Officer, NPCI said, “We are pleased to collaborate with IDFC FIRST Bank to propel the digitally enabled payment ecosystem in India. The launch of IDFC FIRST Bank’s digital credit card on RuPay’s extensive network promises its cardholders an exceptional payment experience through UPI, complete with a wide range of rewards and benefits. At NPCI, our dedication to innovation drives us to continually address the evolving needs of consumers and ecosystem partners.”

This virtual Credit Card aims to simplify the transactional landscape and drive usage marking a significant step forward in redefining the banking experience.