LAB Group brings automated digital onboarding to Ironbark Asset Management

By Gloria Mathias

LAB Group, an international RegTech and onboarding provider, has onboarded Ironbark Asset Management (Fund Services), a wholly owned subsidiary of Ironbark Asset Management, to the LAB Network.

Since Ironbark Asset Management was founded in May 2009, it has become a provider of investment solutions for retail, wholesale, and institutional clients across Australia.

Ironbark offers solutions across a diverse range of asset classes, including Equities, Alternatives, Fixed Income, Property Securities, and private markets.

Ironbark will gain immediate benefits and impact by optimising its digital client engagement experience. LAB Group will empower Ironbark to streamline and automate several manual steps, including digital identity verification and connectivity into Ironbark’s primary registry provider, State Street. Ironbark’s clients will now experience a straightforward and easy-to-navigate sign-up process, both for direct and adviser-led prospects.

Alex Donald, Head of Funds Management at Ironbark, said, “At Ironbark, the client is at the forefront of everything that we do, we’re always looking for ways to add value. In partnership with LAB Group, this digital onboarding solution for our clients streamlines the initial application process, enhancing the experience of clients seeking to access our range of best-in-class investment solutions.”

The partnership represents an expansion of LAB Group’s reseller arrangement with State Street. In welcoming Ironbark to the LAB Platform, LAB Group will provide its Onboarding Framework which delivers a streamlined digital client engagement journey. The partnership provides LAB Group with access to a new set of direct investor end-users, enhancing the scope for referrals.

Nick Boudrie, CEO, and co-founder of LAB Group, said, “We are extremely pleased to welcome Ironbark and its adviser and client network to the LAB Platform. Ironbark is a well-recognised Australian asset manager, providing investment solutions for retail, wholesale, and institutional clients. LAB now works with over 40 asset managers, specialising in complex solution delivery to mitigate both regulatory and internal compliance risks via digitised operational processes. We are also grateful for the opportunity to expand our relationship with State Street through this new partnership, while also solidifying our role as a key service provider to the Australian managed funds industry with a key market player.”