Provi launches ProviPay to boost digitisation of B2B payments

By Delisha Fernandes

Provi, an online marketplace for the beverage alcohol industry, has announced the expansion of its digital solutions with its electronic payment offering, ProviPay.

“We are excited to bring an end-to-end online solution for our retail and distributor customers with the expansion of ProviPay,” said Taylor Katzman, Provi’s Founder and CEO. “Solving for the burdens and challenges our customers face with our digital solutions enables them to grow their business and generates tremendous impact for the entire beverage alcohol industry.”

ProviPay was introduced to Provi marketplace users to make invoice tracking and payments more streamlined. The solution enables retailers to view invoices and submit payments to multiple distributors online in one place rather than keeping track of paper invoices for their beverage orders and issuing checks to their distributors.

“ProviPay has been an essential tool as we shifted our operations towards digital, particularly in a post-pandemic world,” said Marc Gitlin, Owner Nissi’s Entertainment Venue & Event Center. “As we reopened our business, making and managing payments online through our key wholesale partners has given us the ability to streamline our alcohol ordering process. We look forward to more distributors adopting this solution in the future.”

Since its digital payments solution launched, Provi has launched new features for a frictionless and compliant payment experience between retailers and distributors. ProviPay retail users can now view invoices and invoice details, sync multiple bank accounts, pay their distributors with a click of a button, schedule payments for the future, set up autopay, and even view and apply available credits to invoices.

The company also recently announced it had evolved ProviPay to adhere to state-specific payment regulations and plans to roll out the solution in select markets throughout the US later this year. The company stated that ProviPay is adaptable to meet market regulations for Cash-on-Delivery (COD) and Credit Term Markets.