YES BANK launches co-branded credit card ‘FinBooster’ with BankBazaar

By Leandra Monteiro

YES BANK announced the launch of co-branded credit card FinBooster in partnership with BankBazaar.com. Built around a unique proposition of credit fitness tracker, it aims to empower customers to not only keep a track of their credit worthiness but also improve their score basis review of factors impacting their credit score through an intuitive CreditStrong app subscription (credit fitness report), complimentary for the Cardholder for the first year.

Packed with features, the card offers never expiring rewards points with no capping on accrual. Customers can earn accelerated rewards points on online dining, grocery and apparel purchases which can be easily redeemed for over 250+ catalogue products. A lifetime complimentary card, it also allows customers to share reward points with their family and friends, thereby passing on the benefit to their near and dear ones.

Launching the card, Rajanish Prabhu, Head – Credit Cards and Merchant Acquisition, YES BANK said, “We believe in constantly delighting customers with innovative offerings and rewarding experiences. Finbooster in partnership with BankBazaar is another step in our endeavour to enhance customer experience while strengthening our Credit Cards portfolio. Designed to promote credit health, the card empowers customers to boost their credit worthiness while continuing to earn rewards points through everyday spends across brands and merchants.”

Adhil Shetty, CEO – BankBazaar.com said, “The most recent edition of the BankBazaar Aspiration Index revealed that while close to 90% people knew what credit score was, less than 70% could accurately point out the impact of their financial habits on their credit scores. This was the gap we saw among 22-45-year-old salaried professionals. If we consider the wider population that uses cards, the misconception around credit score is much higher. With the YES BANK-BankBazaar FinBooster card, we are trying to bridge that gap by arming users with a card that doubles-up as an advisor on credit health and management. We are very pleased to have YES BANK as our partner in this journey to help customers handle credit with confidence.”