Astra Tech and Alibaba Cloud team to improve user experience

By Delisha Fernandes

Astra Tech, a consumer technology holding group in the MENA region, has signed a memorandum of understanding (MoU) with Alibaba Cloud, a digital technology and intelligence backbone of Alibaba Group.

The MoU will leverage Alibaba Cloud’s Enterprise Mobile Application Studio (EMAS) mobile testing solution into Botim, to enhance the user’s experience through unparalleled app performance, reliability, and seamless functionality.

The EMAS solution is set to enhance the quality of VoIP calls and video by offering support across a wide array of popular device models and providing a 24/7 service to assist users in identifying hidden risks within apps. These risks encompass a range of potential issues, including app crashes, functionality glitches, and performance concerns.

Abdallah Abu-Sheikh said, “Our partnership with Alibaba Cloud is bound to enhance user activity and foster customer loyalty. Partners will gain easy access to a comprehensive range of services on a unified platform, offering an engaging experience through a streamlined customer journey. As we align technology with empowerment, this strategic move will unlock a new era of performance, reliability, and user satisfaction. We are dedicated to creating a world where technology becomes an effortless enabler, enhancing the way we live, work, and connect.”

The partnership builds on an existing collaboration between both entities where Botim has leveraged Alibaba Cloud’s products and services including Elastic Compute Service (ECS), storage, networking, and database services. This addition is set to elevate Botim’s upgrade testing process by seamlessly conducting weekly application upgrades across the Middle East, South Asia, and Southeast Asia.

Daniel Jiang said, “Through our EMAS Mobile Testing, we aim to offer an application quality enhancement and management platform that is intuitive, detects issues, reduces user churn and improves app quality as well as market competitiveness for Botim. We are already reaping great results of EMAS Mobile Testing across the markets it has been deployed in.”

Botim and Alibaba Cloud will work together to enhance user experience, accelerate deployment through robust testing capabilities, streamline app development, and reduce time-to-market for new features and updates.