Valentine’s Day: 3 Indian FinTechs helping couples to manage their finances

By Leandra Monteiro

Valentine’s Day is one such day when couples across the world put aside their differences and unite to bestow love and gifts on each other. As today we celebrate the day of love, we must recognise that technology too has played an important role in helping couples and households to improve their financial management, arguably one of the most important aspects of a relationship.

Very often FinTech companies across the globe have made managing money so much easier and hassle-free that it helped couples reach their financial goals quicker and more effectively.

“Life becomes easier if couples sharing their lives together share the same dream and work towards it together. And to convert your dreams into reality, you need a workable plan in place,” Vikas Singhania, CEO of India-based discount brokerage firm TradeSmart, shared. “Most dreams involve money in some form or the other to achieve them. This is where financial stability comes into the picture.”

These are 3 Indian FinTechs that can help couples better manage their money:

TradeSmart: India’s discount brokerage firm, TradeSmart, is a new age technology-focused discount online broking platform that simplifies investments for young and tech-savvy Indians. With a strong track record in the brokerage business for over 20 years, TradeSmart has no doubts about success in the online business as well. With the use of the latest technology and smartest automation with high-grade security.

TradeSmart runs a business model where clients don’t have to pay too much and yet everyone walks out a winner. TradeSmart was formed with a single agenda in mind, to improve the experience of the users indulged in the trading business.

Groww: Founded by four ex-Flipsters, Lalit Keshre, Harsh Jain, Neeraj Singh, and Ishan Bansal, Groww has become one of the fastest-growing investment platforms in India by offering a simple and easy way to acquire financial independence.

Based in Bangalore, Groww is backed by marquee investors including Tiger Global, Sequoia Capital India, Y Combinator and Ribbit Capital.

Acko: Founded in 2016, Acko is an Indian fully digital general insurance company. It provides personalised pricing to customers through deep-data analytics and studies customers’ interaction patterns and behaviours and accordingly suggests insurance products.

The company is backed by Amazon, Accel, Catamaran Ventures, SAIF Partners, Swiss Re Transamerica Ventures among other seasoned investors. According to the company it has insured over 40 million Indians, acquiring 8% of the car insurance policies bought online in India.

“It becomes easier for a couple to achieve their dreams if both the partners are earning members. But even if one of them is working, then the other one can monitor these goals and steer their finances in such a way that they do not steer too far away from achieving their dream. Investing together makes the journey easier as two minds working on a project is better to cross-check each other’s track of progress,” Singhania added.

ALSO READ: Wealth Management & Private Banking Systems Report Q4 2021