Arya.ag launches BNPL service for commodity purchase

By Leandra Monteiro

A first in Indian AgriTech, Arya.ag – India’s largest integrated Agri service platform – has launched BNPL (Buy Now Pay Later). This service is relevant to every buyer who buys roughly 150-200 tonnes of agri produce and will help mitigate the age-old challenges of finance in the commodity buying space.

Buyers on the Arya.ag platform can currently receive a credit of up to INR 2.5 million with a 0% interest rate for 14 days. This amount will shortly go up to 20 million. To avail the BNPL, buyers need to upload their basic KYC and financial details. Once onboarded, they can avail credit in a matter of minutes. As a platform, Arya.ag is bringing together multiple players offering BNPL services  and  plans to extend these financial solutions to warehouse rent, loan repayment, etc.

Speaking on the launch of BNPL, Prasanna Rao, CEO Arya.ag said, “There is always a need for simple and innovative financial solutions in every sector. BNPL, which is mostly available in the retail space will now be made available for people in the B2B trade of agri commodities. Through the BNPL service, Arya.ag will bring in more ease and trust in commerce and the market linkage transactions. It will mitigate payment risk for the supplier and add assurances for the buyer which will benefit farmers, FPOs and small agri businesses selling on the platform.”

In the $370 Billion markets of non-perishable agriculture, trade financing already happens in the agri business in a secured manner; however, this is a first for unsecured finance.

With BNPL, the seller gets paid upfront, the lender benefits from picking up cash discounts for early payment and the buyer gets to pay later without paying interest making it a win for all the stakeholders of the transaction.

Demand for financial solutions form a crux of the commodity market and BNPL is expected to be a significant driver of volumes in the next 6-12 months. This service is available to all sellers and buyers registered on the Arya.ag platform all over the country.