Entrust enables simplified digital payments for Genome customers

By Edlyn Cardoza

Entrust, one of the leading providers of trusted identities, payments, and digital infrastructure, announced today that it has been selected by Genome to simplify digital payment experiences for its customers. By implementing the Entrust Digital Card Solution, Genome can now offer customers the ability to push the FinTech’s payment cards to any third-party e-wallet, including Apple Pay and Google Pay.

“Genome is built on a foundation making banking more accessible and easier to use,” said Daumantas Barauskas, Genome’s Chief Executive Officer. “Leveraging the Entrust Digital Card Solution gives our cardholders the ability to place their digital card in any third-party e-wallet so they can pay in the way that’s most convenient for them. We are excited about this partnership.”

The world is moving closer to becoming a digital-first cashless society, whereby consumers and businesses are looking for the fastest, easiest, and most secure ways to pay. Banks, credit unions, and FinTechs are embracing and implementing digital-first strategies to ensure they can meet these needs and gain the top-of-wallet position.

“With Entrust Digital Card Solutions, Genome is providing a significant value to their cardholders and with that comes an opportunity to become top-of-wallet,” said Tony Ball, Senior Vice President and General Manager of Instant Issuance at Entrust. “We are proud to help enable an innovative fintech player like Genome meet their digital-first needs, and deliver an exceptional experience for the consumer.”

Genome offers a complete online payments platform for personal, business, and merchant financial services. The FinTech has launched Apple Pay and Google Pay capabilities with the help of Issuer TSP Hub, an offering within the Entrust Digital Card Solutions portfolio. This tool allows financial institutions to launch all digital card use cases and flows easily and to manage digitisation and lifecycle management messages in a unified and simplified manner.

All API connections to schemes are already certified and managed by Entrust, so the certification processes are simplified, allowing banks to easily provide a mobile-first, digital card experience to their customers.