Balance, Hokodo to power B2B payments in North America, Europe

By Gloria Methri

Hokodo, headquartered in Europe, and US-based Balance have partnered to redefine the global payment terms landscape and create new opportunities for B2B buyers and sellers.

This collaboration establishes a one-stop shop for payment terms so that global B2B companies can effortlessly offer flexible payment terms to customers across Europe and North America.

As merchants prioritize growth and attracting more customers, offering favourable payment terms is a strategic approach to achieving this goal. Furthermore, quick, and easy access to credit plays a crucial role in cultivating loyal customers that keep coming back to buy.

Recent research by Balance and Hokodo underscores the significance of having a unified payment terms solution that seamlessly spans multiple regions, with an impressive 62% of B2B sellers indicating the need for such a solution.

This partnership meets this demand, representing a pivotal moment in the evolution of digital trade credit. The Hokodo and Balance global financing solution enables the following:

• Swift and Adaptable Payment Terms
• Technology-Powered Confidence
• Global Accessibility
• API-First Approach

First up to benefit from these transatlantic payment terms is FoodoMarket, a France-based food marketplace for restaurants and caterers.

“As we scale internationally, it has been a real challenge to offer payment terms to buyers in new regions,” said Eric Nivoix, CEO at FoodoMarket. “The unique relationship between Hokodo and Balance means that global marketplaces like ours can take our operations across the world without impacting the customer experience.”

“Our mission is to empower global online merchants, enabling them to offer net terms to buyers as they scale. Hokodo plays a pivotal role in achieving this,” affirmed Bar Geron, Balance’s CEO. “The partnership will empower merchants to scale their international operations rapidly.”

Buyers and sellers can look forward to a future where global trade credit is more accessible and efficient thanks to this collaboration.

“It was crucial for us to find a partner not only with the right technological foundation, but with values and a culture that match our own. In Balance, we have found just that,” stated Richard Thornton, Hokodo’s Co-Founder and Co-CEO.