NPCI rolls out UPI Chalega 3.0 promoting instant digital payments

By Gloria Mathias

National Payments Corporation of India (NPCI) has launched the 3rd edition of the UPI Safety Awareness Campaign, “UPI Chalega”.

The campaign aims to promote UPI as an easy, safe, and instant mode of payment. It also educates users about various features such as UPI LITE, which enables swift low-value transactions; UPI AUTOPAY, which allows secure and convenient recurring payments using any UPI application; and UPI Interoperability, which facilitates seamless money transfers between all UPI-enabled applications.

UPI has revolutionized digital payments, witnessing increased transaction value and volume. The campaign was launched in 2020 under the Financial Literacy Advisory Committee (FLAC) guidance. UPI Chalega Campaign 1.0 and 2.0 played a crucial role in expanding UPI’s outreach, educating users about its safety, and enhancing its ease of use for various transactions, making it the preferred payment choice.

Praveena Rai, Chief Operating Officer, NPCI said, “We at NPCI are thrilled to unveil the third edition of our popular ‘UPI Chalega’ campaign. This dedicated initiative, developed in collaboration with key stakeholders in the payment ecosystem, aims to educate users about the seamless adoption of digital payments using UPI. Through this campaign, we strive to instil confidence in users, empowering them to make secure and hassle-free transactions with UPI and experience the true potential of this transformative payment platform.”

UPI Chalega 3.0 aims to drive UPI adoption and safe usage through engaging initiatives. The campaign aims to boost UPI’s brand awareness, amplify understanding of its features, and encourage wider adoption among new users.

Sujit Ganguli, Head – Corporate Brand and Communications, ICICI Bank, said, “UPI payments have seen exceptional growth in the last few years, making it the largest digital payment instrument. The third edition of the ‘UPI Chalega’ campaign aims to take the usage of UPI to the next level by offering new use cases. The newly launched interoperability features among various payment apps, low-value quick-payments, and autopay facility on UPI will expand the digital payments market and bring in new users and benefit the existing users.”