Singlife’s Investment Platform Navigator rebrands to GROW

By Gloria Methri

GROW with Singlife, the integrated investment platform formerly known as Navigator Investment Services Ltd has announced its rebranding. The company said the move reaffirms its commitment to providing individuals with a seamless and empowering investment experience as they work towards their financial goals.

Navigator began as an investment platform over 20 years ago in Singapore. Under a new management team and with a significant focus placed on technology and strengthening its product offerings, the business has brought in new strategic initiatives. Its adviser enablement ecosystem, ELEVATE provides a wider range of financial tools, insights, bespoke programs, and experiential events for its users.

GROW is positioned as an integrated investment solution that leverages technology to provide tailored services, so advisers can provide meaningful and impactful guidance to their clients.

Akhil Doegar, Chief Executive Officer, GROW, said, “We recognised the need for a brand change that acknowledges our present position while paving the way for our future growth. The rebranding isn’t just a marketing strategy; it signifies our strategic intent to build and invest in becoming the go-to platform for advisers, supporting the mass affluent market.”

The rebrand is driven by the ethos of ‘All Things Considered’, which epitomises the company’s emphasis on the human touch. It aspires for the financial services industry to provide more holistic advisory, and be a people-focused business that values human connection.

Ee Ghim Chua, Head of Strategic Brand, Communications & Design, GROW, added, “While finance may often revolve around numbers, life is much more. Our brand idea centers on empathy and authenticity. The considered choice is calm, caring, and compassionate. It prioritises human attention over automation and fosters partnerships over transactions. Our mission is to enable advisers to partner with clients in making more thoughtful choices throughout their entire financial journey.”

GROW believes in the crucial role of comprehensive financial advisory and the expertise advisers provide, hence it is committed to making financial advisory better. This commitment comes at a time when the industry is characterised by the emergence of direct-to-consumer platforms, robo-advisory services, and self-directed investors.

Pearlyn Phau, Group Chief Executive Officer, of Singlife, said, “For over two decades, Navigator has been a trusted financial compass, guiding countless Singaporeans on their investment journeys. GROW will continue to play a vital role in Singlife’s ecosystem. With the support of our future-ready advisers, GROW will be able to serve its clients better than ever, with innovative investment solutions for their journey to wealth creation.”