Bud unveils Al platform to deliver personalized banking experiences

By Gloria Methri

Bud Financial has unveiled a new generative Al core to its data intelligence platform, enabling banks and financial services organizations to apply artificial intelligence to every consumer engagement.

The Bud.ai platform will empower any financial services to transform their transaction data into new customer insight and achieve personalization at scale in customer experience.

The new Al core now underpins and powers Bud’s two products: Assess, (its lending and affordability solution) and Engage (its money management and personalisation solution).

Financial services organizations can integrate Bud’s large language model (LLM) technology through a single integration. When combined with the transactional data models, this no-code solution means banks, lenders and other financial services businesses can transform their vast quantities of data into a clearer picture of an individual’s financial position, or a detailed view of the bank’s wider portfolio.

Bud is enriching its product suite with the first, flagship product built upon the powerful Bud.ai core: Jas, a personal generative chat interface. It empowers consumers to engage with a fully-trained Al assistant that is capable of supporting customers with various aspects of their financial lives, such as the right credit product or financial planning.

Consumers can ask a multitude of questions, and be supported with straightforward, easy-to-understand, easy-to-action, and above all accurate, insights. As Jas evolves, it will transform into an action-bot, capable of providing tailored recommendations and executing tasks on behalf of customers and clients.

“As a part of their digital transformation strategies, many companies are seeking reliable solutions that help them better engage customers along their financial journey,” said Toby Brown, Managing Director, Global Banking Solutions, at Google Cloud. “By tapping into Google Cloud’s generative AI capabilities, Bud is optimizing internal workflows and external user experiences in a safe and efficient way.”

“We can unlock an endless array of insights for our clients, who can supercharge marketing efforts, refine customer segmentation, and optimize various aspects of their business operations. This is a true breakthrough, as we unveil a logic core capable of delivering real-time, limitless insights for both individual customers and corporate users”, said Ed Maslaveckas, Founder and CEO of Bud.