Tillo selects Banked to boost incentivisation and payment solutions

By Gloria Methri

Digital gift card platform Tillo has announced a strategic partnership with Banked, a direct bank payment platform, to bring its brand catalogue into Banked’s incentivisation and growth strategy.

This turnkey solution makes it for merchants to test marketing programs and drive customer engagement with new payment methods and limited integration.

The collaboration will enable merchants to select from a wide range of branded incentives and set parameters for their campaigns, with Banked handling all fulfilment on behalf of the merchant. Banked also provides campaign analysis to help merchants assess performance and promote the incentive through their marketing channels and site.

Banked’s integration of Tillo’s digital gift cards will differentiate it from other services and solutions by providing not only a secure direct bank payment solution but also the tools necessary to drive consumer adoption of the payment method.

Tillo has over 2,000 brands in 36 markets, making them an ideal partner for Banked’s global payment network across the US, the UK, and much of Europe. Banked’s research shows that by including an incentive at checkout, its share can rise from 10% to 23%, and this partnership can have a significant impact on Banked’s merchants’ performance and consumer adoption of Pay by Bank.

“We are thrilled to partner with Tillo and bring their digital gift cards into our incentivisation and growth strategy,” said Lisa Scott, CEO of Banked Europe. “This collaboration will play a significant role in driving awareness around Pay by Bank as a simple, secure, and fast way to make payments and also a way to offer meaningful benefits to consumers.”

“Our partnership with Banked represents a major milestone in the integration of digital gift cards with direct bank payment solutions,” said Alex Preece, CEO, and Co-Founder at Tillo. “We are thrilled to bring our rewards to Banked’s customers and play a role in driving consumer adoption and increasing merchants’ share of checkout.”