GBST acquires financial planning software firm Advice Intelligence

By Gloria Mathias

GBST, a Sydney-based cloud-based SaaS wealth management technology provider, has announced the acquisition of Advice Intelligence, a cloud-based end-to-end financial planning software solution.

Advice Intelligence consists of CRM solutions, client engagement, goals-based advice, mobile workflows and apps together in a single digital platform, enhancing the financial adviser and client experience in real time.

The platform is complementary to GBST’s acquired Salesforce adviser solution WealthConnect. It will further accelerate the company’s ability to offer digital and hybrid advice to the global wealth market. It supports the industry’s evolution toward efficient and cost-effective advice via digitisation, bridging the gap between advice providers and the wider mass market.

GBST expects strong global demand for its complete suite of cloud-based solutions, including its capability to deliver digitally driven optimised advice for retail investors and their advisers.

The purchase of Advice Intelligence indicates that GBST is fast-tracking its growth strategy and confirms the company’s commitment to the broader wealth management market as it expands its suite of adviser technology with a scalable and multi-functional CRM agnostic solution.

Robert DeDominicis, Global CEO of GBST said, “The acquisition accelerates the delivery of our roadmap and positions GBST perfectly to capture a significant share of the growing advice practice management, digital and hybrid advice markets through the delivery of its market-leading cloud-based portfolio of solutions.”

“With the combined offerings of GBST, WealthConnect and Advice Intelligence to streamline advice and enhance the client experience, GBST is well-equipped to expand its presence in the UK, Australia, and internationally,” shared DeDominicis.

Jacqui Henderson, founder of Advice Intelligence said, “We’re thrilled to join a company as innovative and forward-thinking as GBST, with four decades of industry experience, an enviable client list, a global footprint, and a collaborative and supportive culture. This acquisition provides GBST with an opportunity to progress and expand the growth of its digital advice solutions and I am certain we will achieve great things together.”