ChargeAfter & Wells Fargo team to expand embedded lender network

By Delisha Fernandes

ChargeAfter, an embedded lending platform, has partnered with Wells Fargo Retail Services, a division of Wells Fargo Bank, that facilitates the delivery of consumer private label and industry credit card programs to retailers.

Merchants that use ChargeAfter’s platform to provide point-of-sale financing will now be able to offer their consumers Wells Fargo’s private label credit programs.

Steve Jermier, Senior Vice President of Relationship Management for Wells Fargo Retail Services said, “Partnering with ChargeAfter enables us to easily embed our private label card products into the merchant’s point-of-sale. ChargeAfter’s simple integration into e-commerce and in-store POS platforms provides consumers with quick and convenient access to our product. This allows our retailers to provide consumers with financing for their individual needs at any point of sale.”

Wells Fargo’s private label credit programs are designed to serve consumers with extended promotional terms and fast approvals for qualified consumers. These financing options are critical to retailers and service providers that operate in home goods, home improvement, outdoor living, jewellery, etc. Consumers can access the Wells Fargo private label credit product through a fast and frictionless embedded process at the point of sale.

Meidad Sharon, CEO of ChargeAfter said, “We are delighted to partner with a global banking leader such as Wells Fargo. Integrating Wells Fargo’s private label credit products into the ChargeAfter platform enables merchants to easily provide consumers with fast access to the best financial choices available. As embedded lending becomes the new standard for merchants’ checkout experience, our platform maximises customer buying power where it matters most at the point of sale.”