amana launches its all-in-one trading app

By Leandra Monteiro

amana, a neo-broker in the MENA region, has launched its end-to-end digital trading app designed to democratize investing whilst offering easy access to thousands of investment assets across the globe.

The new platform, which offers stocks, commodities, ETFs, currencies, crypto and more, is also the first app in the region to offer its customers easy access to local and regional markets including shares of Emaar, Emirates NBD, Aldar, Saudi Aramco, STC, Fawry, Anghami and other brands from various industry verticals.

amana charges zero commissions, has no hidden fees and requires no minimum balance. Customers can also enjoy the benefits of fractional trading – buying a fraction of high-priced shares of global companies, such as Tesla, or regional ones, such as IHC.

“Today marks a new chapter in amana’s growth trajectory,” said Muhammad Rasoul, amana, Chief Executive Officer. “We are excited to welcome customers to a new era of investing by offering thousands of assets they can trade anytime, anywhere. We are removing barriers, promoting financial literacy and creating equality of opportunities to ensure that everyone can build a relationship with wealth. Our next-generation platform helps users trade in an inclusive, digital environment whilst maintaining security, privacy and reliability.”

To help its customers become better traders and mitigate lack of financial literacy in the region as a barrier to personal investment, amana has also created a dedicated ‘Learn’ section within the app with access to blogs, videos and tutorials to help guide customers of different experience levels through their investment journey.

“The financial ecosystem wasn’t traditionally designed to serve everyone in an equitable manner. In fact, many wishing to trade and invest have often been overlooked, particularly women and younger people. Our new app aims to help everyone pursue their financial ambition and secure a better financial future, no matter who they are. We want to help everyone become better at trading and investing,” added Muhammad Rasoul.

amana’s new app is a next-generation trading platform delivering a mobile-first digital experience to empower digital-savvy Millennials and Gen-Z users to strive for financial freedom with confidence. The Gen-Z demographic alone has reached around 1.4 million in the UAE, according to estimates by BPG Max, and amana’s goal is to give them the best digital tools to better manage and grow their wealth.