Socure redefines customer onboarding and identity verification for banking app Lili

By Edlyn Cardoza

Socure, a leading provider of digital identity verification and fraud solutions, recently announced that the Socure ID+ platform has enabled the leader in mobile financial services for freelancers and small business owners, Lili, to accelerate the acquisition of “good” customers and achieve record growth while reducing fraud. In less than two years since it began using Socure ID+, Lili has expanded its customer base from 30,000 to 550,000 while shutting out bad actors.

“Socure was pivotal to supporting a huge surge in our growth during the past few years, eliminating false positives and facilitating onboarding of the younger population who are traditionally difficult to verify,” said John Mearls, head of risk and operations at Lili. “Socure has helped us improve our scalability and security, and meet the needs of our customers, without introducing friction or latency.”

Lili is an all-in-one banking app designed for freelance workers and small business owners that promises a tech-savvy audience, “Three minutes and you’re in business!” Quick and easy banking registration is critical but can be challenging to deliver for a customer base that includes Gen Z and millennials, many of whom have thin or nonexistent credit footprints and histories, making them hard to identify in digital channels.

Faced with the need to onboard new customers at immense scale and speed, Lili required a solution that provided identity verification and fraud prevention accuracy, automation, and user experience they needed to support a high-growth, high-risk, and high-user-expectation landscape. The company adopted Socure ID+, the industry-leading graph-defined identity verification (IDV) and fraud platform, after a thorough evaluation of other IDV solutions. The platform, which provides fraud prevention, synthetic identity detection, KYC, and document verification, was far and above the most comprehensive, frictionless, and accurate solution to prevent identity fraud, maintain compliance, and propel Lili’s growth.

“Our solutions are built to verify more good customers in real time and reduce manual reviews at scale, a demand that is only increasing among high-growth organizations that provide solutions in the new digital economy,” said Johnny Ayers, founder and CEO of Socure. “Our platform provides unmatched accuracy, enabling digital-only clients like Lili to onboard customers at a record pace without the burden of lengthy, costly manual reviews that deter good customers.”

“We find Socure’s overall technology, modeling, and data attributes amazing and supportive of Lili’s risk appetite and onboard decision-making,” said Mearls. “It’s incredibly helpful to have a computer vision-driven ID document verification solution with layered risk assessment so we aren’t relying on our Compliance, Risk, or Operations teams to manually review and decide whether someone has grown a beard since their last driver’s license photo. This frees up our time and resources, and delivers much more accurate results than any other method of ID verification we tested.”