Curve announced a partnership with Lewes Football Club

By Joy Dumasia

Curve, the financial super app that empowers customers to understand and master their finances by combining all debit, credit, and loyalty cards, has announced a partnership with Lewes Football Club. 

The partnership has been born out of the brands’ shared goals of empowerment. Although football is at the heart of the East Sussex team, the club is strongly rooted in ambitious, impact-led decisions. Not only is it the first football club in the world to pay its women’s and men’s teams equally, but it is also 100% fan-owned and not-for-profit, which has a meaningful and tangible impact on the local community. 

The club’s action off the pitch is just as important as what they do on it. This involves prioritising trade opportunities for local businesses on match days and facilitating football sessions for different parts of its community. The players themselves also take part in local charity work, all whilst campaigning against inequality in football.  

To celebrate the new partnership, Curve and Lewes FC will collaborate on an exciting video content series featuring the players and staff working behind the scenes at the club. Following its initial announcement video, Curve intends to shoot content at the final women’s match of the season, getting under the skin of a matchday experience at Lewes. 

Curve will also announce exclusive offers and rewards for any new users signing up via the Lewes link for a limited time. Curve is using its unique technology to give customers more control over their financial life. Users can split almost any past payment into instalments and Go Back in Time to switch payments between cards if they’ve accidentally paid on the wrong one. 

Henry Nicholls, Brand Strategy Lead, Curve, said: “Curve is thrilled to be partnering with such an innovative, game-changing football club. With our shared values of empowerment for people and the local community, it felt like a match made in heaven. We have the same goal of fairness as we work towards making finance fairer for everyone, so partnering with Lewes feels like a good way to bring fairness to an industry that’s historically been anything but.” 

Maggie Murphy, CEO of Lewes FC, said: “We’re delighted to welcome Curve as our new partners. Curve puts their customers at the heart of their decision-making in the way we like to put people at the heart of ours. It’s refreshing to see such an innovative brand really understand us and want to collaborate. I’m looking forward to an exciting and rewarding partnership.”